Coast Lines Launches “Winter Savers” Campaign to Support Local Business This Winter

As the Fleurieu heads into the quieter winter season, Coast Lines Magazine is launching a special initiative designed to encourage locals to continue supporting local businesses through the cooler months.

The upcoming June–July edition of Coast Lines will feature a dedicated two-page “Winter Savers” coupon spread, showcasing exclusive offers from Fleurieu businesses aimed at driving foot traffic and local spending during one of the toughest trading periods of the year.

The concept is simple:
Businesses provide a special offer, promotion or winter deal, and readers can cut out the coupon and redeem it in-store.

Offers could include:

• Dollar discounts

• Bonus items

• Seasonal specials

• Limited-time promotions

• Value-add offers

According to Coast Lines owner Susie, the campaign is about making local spending visible, accessible and actionable for the community.

“Winter can be a challenging period for many businesses across the Fleurieu, so we wanted to create something practical that encourages locals to shop local and support the businesses that support our community,” she said.

Participating businesses can either provide their own artwork or have a coupon-style advert created for them as part of the promotion.

The feature is intentionally designed to be affordable and accessible for small business participation, with spaces available for $60 + GST.

With limited space available across the spread and production deadlines approaching, businesses interested in participating are encouraged to register quickly ahead of the May 22 closing date.

For businesses looking for a simple and cost-effective way to stay visible over winter, the “Winter Savers” campaign presents an opportunity to place a direct offer into the hands of local readers while contributing to a broader push to keep spending within the Fleurieu community.

Businesses interested in participating can contact:

Susie
0455 791 190
sales@fleurieuapp.com